AARC Message Reaches Millions
September 14, 2010
AARC’s involvement with the Drive4COPD Campaign has reached new heights, with an ad appearing the Sept. 20 issue of Time Magazine.
AARC and its partners in the campaign are featured in an ad for the program. Time reaches 20 million readers with a median age of 47.
“This is the perfect demographic for this program,” said Sherry Milligan, Associate Executive Director of communications at the AARC. The campaign attempts to reach individuals 35 years of age and older.
AARC is working with its partners, American Lung Association, COPD Foundation, NASCAR, and Boehringer Ingelheim to screen 1 million members of the public to raise their awareness of COPD and help identify those at risk. It is estimated that 12 million people remain undiagnosed.
You can continue to help. It’s easy to send an email to your friends and family and invite them to take the online screener.
Send letter here:
Plan a DRIVE4COPD event during RC Week by contacting your state captain